Know where the money goes —
across your whole brand.

One place for profit, inventory, cash and team — for brands on Amazon, Walmart, eBay and Shopify. Connect Amazon, see your first P&L in minutes.

Request early accessSee the live demo

Early access · 14 days of full access · No credit card required

Works with the channels your brand sells on

Amazon loads your history, the others sync alongside. US marketplaces.

  • AmazonConnects firstOrders · Fees · FBA · Ads · Payouts
  • WalmartOrders · Fees · Payouts
  • eBayOrders · Fees · Payouts
  • ShopifyOrders · Products · Payouts

The numbers exist.
The answer doesn't.

Sales, costs, ads and payouts each live somewhere else. Three questions stay open:

01

Am I actually making money?

Sales in four dashboards, costs in a spreadsheet, the real fees two weeks later with the payout. Nobody adds it up.

02

Where is the cash?

You sold $40k in October, the P&L says +$6k — and the account is empty. $25k went into a new batch; Amazon pays for late October in November.

03

What should I do about it?

Reorder, discount, fix a listing — decisions live in chats, apart from the numbers behind them.

InSell answers all three — starting with where the money goes.

Where the money goes,
line by line.

The Sales Dashboard subtracts every cost from your sales. Each line has its own source, so the result isn’t a guess.

What goes into the bar

  1. Sales$48,920Orders from every channel, by order date. Sales tax stays out.
  2. Refunds−$1,468Money returned to customers, by refund date.
  3. COGS−$17,709Landed cost of every unit sold, from Inventory.
  4. Marketplace fees−$12,866Referral, fulfillment, storage and the rest.
  5. Ads / PPC−$6,115Amazon Ads spend, by SKU and day.
  6. Shipping−$2,348Labels on the orders you ship yourself.
  7. Profit before overheads$8,41417.2%What your products earned. Overheads come off in Finance.

The same bar, by channel

Where the money goesBy channel · Month to date
  • All marketplaces$48,920Refunds $1,468, COGS $17,709, Marketplace fees $12,866, Ads / PPC $6,115, Shipping $2,348.$8,41417.2%
  • Amazon$27,395Refunds $708, COGS $9,544, Marketplace fees $8,505, Ads / PPC $3,541, Shipping $701.$4,39616.0%
  • Walmart$10,273Refunds $308, COGS $3,801, Marketplace fees $2,517, Ads / PPC $1,130, Shipping $462.$2,05520.0%
  • eBay$6,849Refunds $205, COGS $2,603, Marketplace fees $1,712, Ads / PPC $651, Shipping $657.$1,02114.9%
  • Shopify$4,403Refunds $247, COGS $1,761, Marketplace fees $132, Ads / PPC $793, Shipping $528.$94221.4%

Each channel has its own cost structure. Pick a channel or a period, and the bar recalculates.

Your first P&L
in minutes, not days.

Name your brand, connect Amazon — the dashboard goes live while your history loads.

  1. Sign up

    One question — your brand’s name. Categories and P&L lines are ready; nothing to configure.

  2. Connect Amazon

    Choose how much history to load and authorize in Seller Central.

  3. The dashboard is live

    Sales, fees and ad spend show up with the first orders. The rest of your history loads in the background.

  4. The rest of day one

    Add what only you know: unit costs (one CSV), a warehouse count, a bank balance. Walmart, eBay and Shopify connect the same way.

About 80% of your numbers arrive on their own.
You type in ten to twenty lines a month.

Profit, cash and what you own —
in one place.

The dashboard shows what your products earn. Finance shows the whole company.

“Am I making money? How much?”

P&L

Sales minus every cost, by the date it happened — down to net profit after contractors, software and write-offs.

By month · by brand · by channel

“Where is the cash? Enough for the next batch?”

Cashflow + Next 60 days

Money in and out, by the date it moved — then the next 60 days of payouts and bills.

Cash in · cash out · lowest point

“What do I have, and what do I owe?”

Balance

Three numbers, as of today.

Cash · inventory · marketplace owes you

Every payout, opened up.

A payout is what’s left after the marketplace’s deductions. InSell opens it into lines and matches each one to your orders.

  • Fees stay Estimated until the payout lands, then turn actual.
  • Reserve held isn’t an expense — it’s money owed to you.
Your accountant gets a package, not a loginEight files for the year end:
  • P&L
  • Transactions
  • Expenses with receipts
  • Inventory valuation
  • COGS
  • Marketplace payouts
  • Contractors paid
  • Account balances

Every link of the supply chain,
in dollars.

InSell follows units and dollars from purchase order to payout,
across your warehouse, a 3PL and FBA — at cost, not retail.

  1. Purchase ordersOrdered$11,9502 purchase orders · $6,814 to pay
  2. ShipmentsIn transit$7,700350 units · ETA Sep 4
  3. WarehousesIn stock$37,870at cost · 3 warehouses
  4. Where the money goesSold$17,709COGS · month to date
  5. SettlementsPaid out$12,340last payout · Aug 13

All items

One register for every SKU: units per warehouse, in transit, days of stock and cash at cost.

Purchase orders & shipments

A purchase order tracks what’s paid and what’s due. Freight and duties land in unit cost, not in expenses.

Warehouses & returns

Count a warehouse in one action; the journal reconciles itself. Each return gets a decision — back on the shelf or written off.

Tasks that know
your numbers.

Tie a task to a SKU, a purchase order, a supplier or a payout — and it carries their live numbers.

  • The chip is live

    The chip shows what the dashboard shows — on hand, days of stock, sales per day — not last week’s copy.

  • From the dashboard to a task

    A low-stock alert becomes a reorder draft; a slow mover gets a discount task. The system watches, a person decides.

  • Playbooks instead of blank boards

    Eleven ready processes with stages, roles and deadlines. Start one on a SKU or a PO, and the tasks go out at once.

11 playbooks, ready on day one
  • Product Research
  • New Product Launch
  • Reorder & Restock
  • Listing Refresh
  • Product Liquidation
  • Quality Issue Response
  • Supplier Sourcing
  • Supplier Onboarding
  • Employee Onboarding
  • Seasonal Sale Prep
  • Close the month
MCP server
mcp.insell.ai
Connected apps
Claude — Owner · Read and write · ChatGPT — PPC · Read only
API tokens
ins_live_····4f2a — Sheets export · Read only

Connect Claude or ChatGPT
to your numbers.

Add the InSell MCP server to the assistant you already use, and ask. Scripts and spreadsheets get API tokens.

  • Ask in plain words

    Where the money went, what’s running out, what the marketplace owes you — the same numbers as on screen.

  • Same rights as the person

    The assistant gets the rights of the member who connected it, no more — read only or read and write, revoked in one click. Channels, billing and the team stay out of its reach.

  • Actions, not just answers

    With write access, it can create a task, start a playbook or record an expense — under the same rules as the buttons. Nothing runs on its own.

How early access works.

A limited program for private-label brands. Here’s what happens after you ask.

  1. Request

    Tell us about your brand: marketplaces, SKUs, what hurts most. Two minutes.

  2. Onboarding

    We reply by email, set a start date and help you connect Amazon and the rest.

  3. 14 days of full access

    Every module, every channel, the whole team, no card. Enough to see a payout land and read your first real P&L.

  4. Your quote

    A quote for your setup — you decide with real numbers in front of you.

Request early access

Early access · 14 days of full access · No credit card required

One plan, priced for your setup.

No tiers to pick: the price follows the size of your setup.

What’s always included

  • Sales dashboard and orders
  • Inventory and supply chain
  • Finance, payouts and the accountant package
  • Tasks and playbooks
  • AI & API — MCP server and tokens
  • Amazon, Walmart, eBay and Shopify
  • Your team, with roles and rights
  • 14 days of full access to start

What the price depends on

  • Number of SKUs
  • Marketplace accounts
  • Brands
  • Channels

Quote-based: you see the number before you decide.

Request early accessPricing details

Your data: what we connect,
what we never touch.

InSell reads your marketplace data to show profit, cash and stock — nothing else.
Details are in our Privacy Policy and Terms.

What we connect, and why

You authorize InSell in Seller Central and each channel’s console — we never see your password. Every feed below becomes a number on your screen.

  • AmazonOrders and fees · payouts (settlement reports) · FBA inventory and inbound shipments · listings · returns · storage fees · advertising
  • Walmart · eBayOrders and fees · payouts · listings · returns
  • ShopifyOrders · payouts · products

What we never touch

Buyer names, addresses, phone numbers and emails. We don’t request or store them — an order keeps only the city, state and ZIP for shipping and returns. We don’t ask Amazon for personal customer data, and we don’t sell or share your data.

Your data, your call

  • Disconnect a channel in one click — syncing stops, access is revoked.
  • Revoke a connected app or an API token the same way.
  • Delete the workspace and its data goes with it.
  • Roles decide what each member sees — costs and margins too.

How it’s kept

  • Encrypted in transit and at rest; secrets never go into logs or URLs.
  • Hosted on AWS in the United States.
  • Assistants read through our MCP server, on your behalf. We don’t send your data to third-party AI services.
  • We follow the Amazon Services API Developer Agreement and Data Protection Policy.
  • This website sets no cookies.

Privacy Policy Terms of Service Questions? [email protected]

Questions, answered.

Anything else — [email protected].

Which marketplaces does InSell support?
Amazon, Walmart, eBay and Shopify — US marketplaces for now. All four are in every plan.
How much history do you load?
You choose when you connect Amazon: all available (the default), 24 or 12 months. You can extend it later.
Where does unit cost come from?
From you: type it per SKU or import a CSV. Purchase orders add freight and duties, so unit cost is landed, not just the factory price.
Can my team use it?
Yes. Invite members and give them roles. Costs and margins are a separate permission, so only the members you choose see money.
Do you connect my bank?
Not yet — a bank feed through Plaid comes after the marketplaces. Until then you enter each balance once, and InSell keeps the journal from payouts, purchase orders and expenses.
Is the demo real?
The live demo is a clickable walkthrough on a sample brand’s data, no login. The numbers are illustrative; the screens are the ones you get.
What does it cost?
A quote for your setup, after 14 days of full access. Pricing explains how it’s set.
What about customer data?
We don’t request or store buyer names, addresses, phone numbers or emails. Details are in Security & your data and the Privacy Policy.

Request early access.

Tell us a little about your brand — we’ll take it from there.

  • 14 days of full access — every module, every channel
  • No credit card, nothing to install
  • A reply by email from [email protected]
Marketplaces you sell on

By submitting you agree to our Privacy Policy.